Tesco

Clubcard Prices

The first UK brand to create their own CapCut template (despite TikTok saying we couldn’t…) 👀

Agency: BBH London

To raise awareness for the ‘thrill at the till’ that Tesco shoppers experience with Clubcard, we worked with TV personality Rylan (and his bedazzled Tesco uniform) to create a social campaign in two parts: a (decoy) social film and resulting CapCut template to help our audience TikTok with creating their own ‘thrill at the till’ UGC.