Tesco
#PrideCheck
Tesco’s self-checkout cams are for one thing and one thing only: taking 🔥 selfies with the gang.
Agency: BBH London
To celebrate Pride Month at Tesco we worked with talent across the LGBTQIA+ community to create an insight driven piece that put camp at the heart of picking up those all important snacks at Pride. Shot entirely through a self checkout cam (or pretending to anyway…) we captured our stars free to be themselves and live their best lives in-store.