Tesco Mobile

Christmas

Agency: BBH London

To give back to their stressed-out customers, we launched an in-app TikTok Christmas Cracker service, rewarding those DMing the Tesco Mobile TikTok account with awful Christmas jokes, and the chance to win some amazing prizes.


50k+ eng.

18m+ views

15k+ growth

So many DMs that TikTok’s messaging system broke 💅