Nice Wolf Dogwear

I founded Nice Wolf in 2022 after struggling to find dog accessories that fit my lifestyle, showed off my rescue dog’s personality, and that didn’t hurt the planet (dog fast fashion is a VERY real thing…)

Having previously worked to market and grow D2C brands, I set to work mapping out my plans for Nice Wolf, finding eco-conscious suppliers, designing branding my products, website and socials, and learning the mechanics of online business.

Since our official launch in October 2022, Nice Wolf has grown slowly but surely, with over 150 dogs (and counting) nationwide sporting our hand-designed products and doing their bit for the planet.

You can find out more here: www.nicewolf.co.uk