Hayu

Stream at Your Own Risk

Agency: SEEN Connects

Hayu came to us for help launching their newest Below Deck franchise, Below Deck Adventure, on social. The ask was to emphasise the high-octane, adrenaline fuelled vibe of the show, targeting existing reality fans but also speaking to a new audience looking for adventure.

Having created our campaign concept, Stream at Your Own Risk, we worked with four influencers across Instagram and TikTok, two social personalities and two adrenaline junkies, we dialled the action up to 11. We challenged them to create their own ‘extreme’ content in whatever way suited them and their audience best, all while streaming the new Below Deck trailer.