Chicken Katsu?

Chicago Town wanted to make a splash with the launch of their most innovative pizza yet: Chicken Katsu Deep Dish. Inspired by the nation’s favourite Japanese curry sauce, Chicago Town wanted to get people talking about the new release, get the pizza’s intriguing flavours out there, and cement themselves as the home of inspired toppings.

We worked with voxpop creator @robcolf to take Chicken Katsu Deep Dish to the streets of London, getting real life reviews from the public to entice shoppers into heading to the frozen aisle to try for themselves.